Locked Defaults

Generated: 2026-05-05

Sam's decision rule: use the path that is cost-effective, simple, protective, and functional.

Update from Sam Voice Note 1, 2026-05-05:

• Twilio/site setup should move first under the LevSMS public brand so Sam can test.
• LLC still should be prepared in parallel, but Twilio should not wait if LLC cost/timing slows testing.
• Preferred LLC name remains Malca Yenta Networks LLC, but name may change if unavailable or if "Networks" becomes undesirable.
• Backup name can be chosen by agent if needed.
• Single-member, member-managed by Sam under his legal name.

Update from Sam Voice Notes 3-4, 2026-05-05:

• Target domain is levsms.com if available/controllable.
• Sam does not like the proposed backup domain list; if levsms.com is unavailable, generate a fresh shortlist.
• support@levsms.com is acceptable.
• Harvard Business Services is approved if it remains the cheapest/easiest/effective path.
• Prepare everything now; Sam final-clicks and can use counsel/CPA later as needed.
• Twilio should move fast as sole prop if LLC/EIN will take too long.
• First users should mostly be older/adult users, but youngest may be around 13. Avoid under-13 pilot users unless a parent manages opt-in.

Update from Sam, 2026-05-06:

• Sam bought levsms.com on Namecheap.
• Use levsms.com as the active compliance/public domain.
• Use support@levsms.com for public support forwarding.

Entity

Prepare one Delaware LLC:

Preferred: Malca Yenta Networks LLC

Backup if unavailable:

1. Malca Yenta LLC
2. Malca Yenta Labs LLC
3. Malca Yenta Community LLC

Reason:

• One entity is simpler and cheaper than forming separate Malca Yenta and LevSMS entities.
• It gives liability separation from Sam personally.
• It can own the product, phone number, domains, website, code, and IP.
• LevSMS can remain the public product brand without needing its own entity on day one.

Registered agent

Default:

Harvard Business Services, Inc.

Reason:

• Delaware-focused.
• Listed by Delaware as a registered agent.
• Lower ongoing registered-agent fee than many alternatives.
• Good enough for a simple single-member Delaware LLC.

Address

Use:

589 Hook Street, Valley Stream, NY 11581

Confirmation:

• Sam confirmed this is correct.
• Sam confirmed it is OK to use in business filings/records if required.

Primary admin contact:

• Email: Sam@HookStreetCapital.com
• Phone: 917-589-5341

Website/domain

Primary public product domain:

levsms.com

Open check:

• Confirm registrar availability/control. DNS resolved for levsms.com from this machine, so it may already be owned.

Public brand:

LevSMS

Legal footer/operator:

Before LLC exists: Operated by Sam Treitel for the NW Pilot

After LLC exists and Twilio is migrated/updated: Operated by Malca Yenta Networks LLC

Reason:

• Best product fit.
• Cleanest for Twilio campaign review.
• Short and direct for users.

Defensive domains to buy only if cheap:

• malcayenta.com
• malcayentanetworks.com
• levsms.org

Hosting

Use static hosting:

• Netlify, Cloudflare Pages, or GitHub Pages.

Default recommendation:

Netlify or Cloudflare Pages, whichever Sam already has easiest account access for.

Reason:

• Free or near-free.
• Enough for Twilio compliance.
• No database.
• No app maintenance.

Email

Use:

support@levsms.com

Cheapest setup:

• Domain email forwarding to Sam's real inbox.

Upgrade later:

• Google Workspace only if the product becomes active enough to need a real mailbox.

Twilio

Do not reuse the rejected campaign unchanged.

Practical path after Voice Note 1:

1. Buy/control levsms.com.
2. Publish compliance site under LevSMS.
3. Set up support@levsms.com.
4. Register a corrected Twilio campaign under the current LEVSMS/sole-prop setup if LLC is not ready.
5. Prepare LLC in parallel and migrate/clean up brand/legal ownership later.

Best practical path per Sam Voice Notes 3-4:

1. Publish levsms.com or a fresh fallback domain with privacy and terms.
2. Resubmit Twilio fast under the current sole-proprietor setup if LLC/EIN is not immediately ready.
3. Prepare Malca Yenta Networks LLC in parallel.
4. After LLC/EIN is ready, decide whether to migrate Twilio/legal ownership or keep the tested sole-prop path until the pilot is stable.

Clean path if it does not slow testing:

1. Publish levsms.com with privacy and terms.
2. File LLC and get EIN if not too slow.
3. Register/resubmit with brand/domain/terms/privacy all matching.

Fast fallback:

If LLC timing blocks progress, resubmit as the current LEVSMS sole-proprietor brand only after levsms.com is live and the website identifies the current actual operator. Migrate to LLC later.

MVP build

Build after Twilio compliance surface is live:

• Sheet + Apps Script SMS router first.
• No Node/Supabase/Airtable yet.
• Public commands only: MENU, HELP, STOP, START, MINYAN, ZMANIM, WEATHER, PARSHA, HOLIDAYS.
• No public AI.
• No sports/premium on first campaign.

Reason:

• Cheapest.
• Fastest to test.
• Most carrier-safe.
• Least operational drag.