# LevSMS Campaign Atlas

Build note: created by Codex call sign "Golden Lamplighter" on 2026-05-26.

This atlas is a launch and content engine. It turns LevSMS into a recognizable
set of moments: a person has a small daily problem, texts a simple word, gets a
reliable answer, and keeps moving.

## Campaign Pillars

1. Save the number first.
2. Make the next minyan.
3. Shabbos without searching.
4. Any phone, including kosher phones.
5. Weather when the house is moving.
6. Local times when you are away.
7. Learning cycles without checking around.
8. Shul-specific times when the weekly schedule changes.
9. Privacy and quiet access.
10. Freshness: stale data is worse than no data.

## Launch Sequence

### Phase 1: Ten trusted testers

Purpose: prove delivery and repeat use, not broad awareness.

Assets:

- One-to-one tester script from `docs/PILOT_ONBOARDING.md`.
- Single-panel "Save the number first" card.
- Single-panel "Text TIMES" card.
- Plain-text WhatsApp intro, short version.
- Admin self-review habit: STATUS, MAP, SELFTEST, STATS, FEEDBACK.

Success:

- Ten distinct phones save the number and text at least one command.
- At least five come back later without prompting.
- Any hidden-reply reports are captured with phone/carrier context.

### Phase 2: First community share

Purpose: let neighbors understand it in 15 seconds.

Assets:

- "No app. No login. No group chat." flyer.
- The Minyan strip.
- The Almost Shabbos strip.
- Community chat intro, Version B.
- Lobby printout with command list and the save-first warning.

Success:

- New users text MENU or TIMES.
- Few or no "I did not get a reply" reports after onboarding script.
- Free-text inbound produces useful feature signals.

### Phase 3: Weekly cadence

Purpose: show that LevSMS is reliable over time.

Assets:

- Friday morning "Shabbos times by text" card.
- Sunday/Monday "week's minyan schedule" card.
- Weather card before rain/snow/heat.
- Quiet learning card for YOMI.
- Self-review summary to admin.

Success:

- Repeat usage begins to cluster around Mincha, Friday, and weather moments.
- ZIP_REQUESTS begins to show organic expansion requests.
- Sam can explain the service in one sentence.

## 30-Day Content Calendar

Each day can be a WhatsApp post, Status image, printed card, or one-to-one
tester nudge. Reuse art; vary the caption.

| Day | Asset | Hook | Command |
| --- | --- | --- | --- |
| 1 | Single panel | Save this number before you test it | MENU |
| 2 | Text post | No app, no login, no group chat | TIMES |
| 3 | Mini strip | Did I miss Mincha? | M |
| 4 | Quick hit | Simple phone, real answer | ZMANIM |
| 5 | Kitchen panel | Shabbos times without stopping | SHABBOS |
| 6 | Tester script | If reply is hidden, check Unknown Senders | MENU |
| 7 | Close-up phone | The next minyan, the second you need it | TIMES |
| 8 | Mini strip | Weather before the backpacks leave | WEATHER |
| 9 | Plain copy | Try it in plain words | what time is mincha |
| 10 | Story panel | Works on a kosher phone | ZMANIM |
| 11 | Quick hit | Text one shul name | SHUL KBH |
| 12 | Reminder card | Save LevSMS as a contact | MENU |
| 13 | Traveler panel | Away for the day? Text ZIP | ZIP |
| 14 | Friday card | This Shabbos's candles and havdalah | SHABBOS |
| 15 | Proof post | Fresh data only, no stale times | TIMES |
| 16 | Learning panel | Today's daf and mishna | YOMI |
| 17 | Short caption | Ask normally, get the command | when is maariv |
| 18 | Shul board | North Woodmere davening by text | TIMES |
| 19 | Single panel | Rain later? Text WEATHER | WEATHER |
| 20 | User story | A neighbor made the minyan | M |
| 21 | Printable flyer | Save, text, reply STOP anytime | MENU |
| 22 | Mini strip | Out of town, local zmanim | ZIP + ZMANIM |
| 23 | FAQ card | What it is and what it is not | HELP |
| 24 | Quiet privacy | Nobody needs to ask a group | TIMES |
| 25 | Kitchen reprise | Friday pressure, one text | SHABBOS |
| 26 | Learning reprise | Sit down and learn | DAF |
| 27 | Admin-facing | Weekly schedule freshness check | REVIEW |
| 28 | Community share | North Woodmere, any phone, free | MENU |
| 29 | Expansion signal | Want your area? Text your ZIP | ZIP |
| 30 | Recap | Four useful words to save | TIMES/ZMANIM/WEATHER/SHABBOS |

## Ad Concepts By Audience

### Bochurim and men on the move

1. "The store checkout Mincha." He checks the time, texts M, walks to shul.
2. "The car door pause." He is halfway into the car, texts TIMES, reroutes.
3. "The chavrusa clock." Two people disagree on the next Maariv; one text settles it.
4. "The no-browser phone." Simple handset, no internet, ZMANIM still works.
5. "The quick shul check." Text SHUL KBH or KLA before heading out.
6. "The late Maariv save." He thought he missed it; MA shows a later option.

### Mothers and household logistics

1. "The kitchen window." Shabbos is close; one text gets candles and havdalah.
2. "The backpack weather check." WEATHER tells whether umbrellas go out.
3. "The carpool wait." She texts TIMES while waiting outside school.
4. "The Erev Yom Tov pileup." Use format-only reusable copy; no pinned Yom Tov fact.
5. "The grocery line." Text SHABBOS while hands are full.
6. "One less ask." She does not need to message a group for a basic time.

### Older users and kosher-phone users

1. "Big button phone." ZMANIM on a simple handset, glowing reply.
2. "No app to learn." Text one word, read one answer.
3. "Grandfather at the table." YOMI appears before the sefer opens.
4. "Help without browsing." HELP shows commands and support.
5. "The saved contact." A card just about saving the number first.
6. "Plain words work." "What time is Shabbos?" routes correctly.

### Visitors and travelers

1. "Hotel room before Mincha." ZIP, then ZMANIM for that place.
2. "Airport layover." Text ZIP, get local candle-lighting format.
3. "Simcha weekend." Traveler texts ZIP before Shabbos.
4. "Hospital day." Local weather and zmanim without app friction.
5. "Back home." Reply ZIP 11581 to return to North Woodmere.
6. "The unfamiliar street." The phone makes the place legible.

### Shul and community leaders

1. "Bulletin board card." Big number plus command list.
2. "Please stop asking the gabbai." Text TIMES for the public schedule.
3. "Schedule changed this week." Freshness stamp, upload cadence.
4. "Admin self-review." Internal, not public: MAP, SELFTEST, REVIEW.
5. "One shul at a time." SHUL KBH, SHUL KLA, SHUL NH.
6. "Source discipline." Public copy: "refreshed from current sources."

## Ready-to-Use Captions

Short:

- Save LevSMS: (516) 585-2323. Text TIMES for North Woodmere davening.
- No app. No login. No group chat. Text the word, get the answer.
- Before you test it, save the number first so the reply is not hidden.
- Shabbos times, zmanim, weather, davening. One number, any phone.
- Try plain words: "what time is mincha" works too.

Medium:

- Need the next minyan without scrolling a group chat? Save (516) 585-2323 as LevSMS, then text TIMES. North Woodmere, any phone, free.
- Friday gets busy. Save LevSMS, then text SHABBOS for this week's candle-lighting, havdalah, and parsha format. Reply STOP anytime.
- If you are testing LevSMS and do not see the reply, check Unknown Senders or spam. Saving (516) 585-2323 as a contact fixes the most common issue.

Tester one-to-one:

Hey, try this once: save (516) 585-2323 as LevSMS, then text MENU. If you do not see a reply within 30 seconds, check Unknown Senders/spam. It works by normal SMS, no app.

Shul board:

North Woodmere davening times by text.
Save LevSMS: (516) 585-2323
Text TIMES, S, M, MA, SHABBOS, ZMANIM, WEATHER, or MENU.
Any phone. Free. Reply STOP anytime.

## 150-Piece Seed Map

Use this as the backlog. Each row can become a single panel, 3-panel strip,
caption-only post, or printable card.

| Arc | Ideas |
| --- | --- |
| Minyan | next Mincha, late Maariv, Shacharis before work, Sunday schedule, legal holiday schedule, one-shul lookup, "what's next," group chat contrast, simple phone, store checkout, car door, walking to shul, missed-call replacement, next available, freshness stamp |
| Shabbos | candle-lighting format, havdalah format, parsha format, Friday kitchen, children leaving, husband asks, out-of-town Shabbos, no stale flyer, save number, no group scroll, printable close card, Erev Yom Tov format, after-work rush, one-word SH, STOP anytime |
| Weather | umbrellas, coats, heat, rain after school, snow, walking to shul, visitor weather, ZIP weather, Friday weather, school morning, stroller cover, outdoor simcha, "is it cold," typo westher, temp shortcut |
| Zmanim | sof zman shma, chatzos, plag, shkia, tzeis, sunrise, rule-based times, no guessing, source stamp, ZIP override, travel, hospital, cemetery visit, fast day awareness, "what is plag," no app |
| Learning | DAF, MISHNA, YOMI, older learner, bochur, daily habit, late night, morning coffee, "what's today's daf," no browser, printable shul card, calm scene, sefer glow, chavrusa, cycle list |
| Kosher phone | big buttons, no internet, no app store, filtered phone, older user, child borrowing phone, text-only, carrier filtering note, save contact, plain ASCII future, no images needed, one-word commands, support, STOP, HELP |
| Travel | ZIP first, ZIP after prompt, airport, hotel, car, simcha, hospital, college visit, Florida, Lakewood, Flatbush, back to NW, wrong ZIP, out-of-area shul times, live zmanim, queued exact shul data |
| New neighbor | welcome, MENU, save contact, first command, plain language, ZIP 11581, what can I ask, one-page flyer, one-to-one intro, privacy promise, no data selling, support email, exact commands, shul names, try now |
| Trust | no public asking, no group noise, no spam, opt-in only, STOP, HELP disclaimer, freshness, source, no stale data, no ad pressure, sponsorship disclosure future, no user sharing, private line, quiet utility, support doctrine |
| Operator | REVIEW, MAP, SELFTEST, STATUS, ZIPQ, FEEDBACK, STATS, upload schedule, parse template, stale guard, delivery logs, hidden replies, kosher carrier outreach, Twilio status, weekly cadence, pilot gate |

## Rotation Rule

Do not post three technical/feature ads in a row. Rotate:

1. One human scene.
2. One proof/command card.
3. One onboarding or save-first reminder.
4. One quiet trust/privacy message.

That cadence keeps the world human while still teaching behavior.