# LevSMS World Bible

Build note: created by Codex call sign "Golden Lamplighter" on 2026-05-26.

This document turns the existing LevSMS docs into a practical world bible for
ads, comics, tester scripts, UI copy, and future campaign work. The goal is not
to make LevSMS feel bigger than it is. The goal is to make every touchpoint feel
like it came from the same quiet, reliable place.

## North Star

LevSMS is the number a North Woodmere person texts when they need the right
time or local answer now, without opening an app or searching a noisy group.

The warmth is not chatty language. The warmth is that the answer is correct,
current, short, and there at the exact moment of need.

## The Promise

- Any phone can use it.
- The user initiates the exchange.
- The reply is short enough to trust at a glance.
- Time-sensitive data is live, stamped, or withheld.
- The phone answer glows in marketing because the answer is the help.

## The Non-Promises

LevSMS never presents itself as:

- A rav, posek, halachic authority, or decision-maker.
- A social network.
- A group chat replacement with another kind of noise.
- An "AI assistant," bot, robot, or magical black box.
- A place where user data becomes a product.
- A proactive notification engine unless the user explicitly opts in.

## Core Scene Grammar

Every reusable story follows the same skeleton:

1. Everyday pressure: someone needs a time, area, weather, learning, or schedule.
2. The old way is friction: scrolling, asking around, opening an app, guessing.
3. The turn: they text one plain word or ask naturally.
4. The glow: the phone reply is the brightest object in the panel.
5. The payoff: the person moves through the day calmly.
6. The close: save the number, text the command, no app needed.

This grammar is the engine for the 150-piece teaching series.

## Locked Visual System

Palette:

- Paper: warm off-white.
- Ink: dark green-black.
- Neutrals: warm gray, muted stone, soft smoke.
- Accents: muted teal/olive, restrained clay, gold glow.
- Avoid: loud gradients, neon, glossy tech blue, pure stock-photo polish.

Signature:

- The world is muted.
- The phone answer glows warm gold.
- The glow casts light on the hand, face, sefer, candles, doorway, or table.

Layout:

- Phone reply is always legible and controlled by a human overlay.
- Captions sit outside the art when possible.
- Never rely on image generation to render exact English, Hebrew, numbers, or
  times. Generate the scene; overlay the text.

Reusable-art accuracy:

- Do not pin a parsha, candle-lighting time, date, forecast temperature, or
  weekly shul time into evergreen art.
- Show formats instead: "this Shabbos's candle-lighting," "today's forecast,"
  "next Mincha around 8:00," or "your area's zmanim."
- One-time flyers may include dated facts only when they are deliberately
  disposable and reviewed before posting.

## Recurring Cast

Yanky:

- A yeshivish young man on the move.
- Uses a simple or kosher-style phone.
- Story zones: minyan, zmanim, travel, quick shortcuts.
- Emotional arc: anxious glance to settled stride.

Mrs. F:

- A practical balabusta mid-routine.
- Story zones: Shabbos, weather, kids leaving the house, Friday pressure.
- Emotional arc: hands full to one less thing to figure out.

Reb Dovid:

- Older, unhurried, learning-oriented.
- Story zones: daf, mishna, zmanim, quiet reliability.
- Emotional arc: "What is today's limud?" to sefer open and calm.

The Traveler:

- Similar to Yanky but placed in a car, airport, hotel, or unfamiliar street.
- Story zones: ZIP, out-of-area zmanim/weather/Shabbos, local orientation.
- Emotional arc: dislocated to anchored.

The Admin:

- Mostly invisible in public art.
- Story zones: behind-the-scenes self-review, schedule freshness, source checks.
- Use only in operator docs, not public ads.

## Places In The World

North Woodmere sidewalk:

- The default "on the way" environment.
- Use for Mincha, Maariv, and "what's next" scenes.

Kitchen before Shabbos:

- The pressure cooker setting.
- Use window light, kids' backpacks, covered counters, candles not yet lit.

Shul doorway:

- The payoff setting.
- Avoid showing private interiors in a way that identifies individuals.

Dining table:

- Good for Shabbos payoff, but keep it modest and not overly staged.

Sefer table:

- Good for Reb Dovid, daf, mishna, or late Maariv.

Car / airport / hotel desk:

- Use for ZIP, out-of-town, and "it travels with you."

## Command Canon

Public commands already reflected in the live router:

- MENU: command list.
- TIMES / DAVENING / MINYAN: North Woodmere shul davening times.
- S / SHACHARIS: Shacharis.
- M / MINCHA: Mincha.
- MA / MAARIV: Maariv.
- SH / SHABBOS: candles, havdalah, parsha.
- Z / ZMANIM: halachic times.
- W / WEATHER: forecast.
- YOMI / DAF / MISHNA: learning cycles.
- ZIP: set or test a location.
- HELP / STOP / START: compliance and support.

Public copy may say "text a word" and mention natural language, but ads should
lead with one command at a time.

## Voice Rules

Use:

- "Text the number. Get the answer."
- "No app. No login. No group chat."
- "Any phone."
- "North Woodmere."
- "Save the number first."
- "Reply STOP anytime."

Avoid:

- "AI," "bot," "robot," "system," "automation" in public copy.
- Claims like "always instant" if a carrier or stale guard can delay.
- Cleverness that makes the user think too hard.
- Hype language: revolutionary, magical, game-changing.
- Social pressure: everyone is using it, don't be left out.

## Public Close Card

Use this on reusable art:

Text (516) 585-2323
TIMES - ZMANIM - WEATHER - SHABBOS
North Woodmere. Any phone. Free.
Save the number first so the reply is not hidden.

For a small square where space is tight:

Save LevSMS: (516) 585-2323
Text TIMES, ZMANIM, WEATHER, or SHABBOS.

## Teaching Series Architecture

The 150-piece series breaks into 10 arcs, each with 15 pieces:

1. Make the minyan: next Mincha, Maariv, Shacharis, "what's next."
2. Shabbos pressure: candles, havdalah, parsha, Friday reminders once opted in.
3. Kosher phone proof: no app, no browser, simple SMS.
4. Weather logistics: umbrellas, coats, heat, snow, walking home.
5. Learning rhythm: daf, mishna, daily cycles, quiet prompts.
6. Travel and ZIP: out-of-town, visitor, hospital, simcha, airport.
7. New neighbor: save the number, ZIP, menu, one-command onboarding.
8. Shul-specific: SHUL KBH, SHUL KLA, known aliases, freshness stamp.
9. Trust and privacy: no group, no public asking, no data selling.
10. Operator reliability: fresh schedules, self-review, "we never serve stale."

Each arc should include:

- 3 single-panel quick hits.
- 3 three-panel mini strips.
- 3 five- or six-panel story strips.
- 3 plain text community shares.
- 3 operator/tester scripts or follow-up messages.

## QA Checklist For Any New Ad

Before posting or handing to a designer:

- Does it avoid AI/bot/system language?
- Is the command one or two words?
- Is every visible time evergreen or deliberately dated?
- Does it say or imply "save the number first" somewhere nearby?
- Is the phone reply the visual hero?
- Could a kosher-phone user understand it?
- Is it useful before it is cute?
- Does it fit the current live service, not a future dream?

## File Map

- `docs/COMIC_STORYBOARD.md`: locked storyboard and visual base.
- `docs/MARKETING_PROMPTS.md`: reusable generator prompts.
- `docs/AD_GENERATOR_PROMPT.md`: drop-in prompt for another chat.
- `docs/PILOT_ONBOARDING.md`: tester onboarding and hidden-reply issue.
- `docs/PARSING_TEMPLATE.md`: schedule parsing doctrine.
- `docs/world/CAMPAIGN_ATLAS.md`: launch arcs, calendar, ad concepts.
- `docs/world/ART_PROMPT_PACK.md`: ready-to-paste art prompts.
- `docs/world/COMMUNICATION_AND_NOTIFICATION.md`: how Codex can ping Sam.
- `outputs/levsms-world/`: browsable local world/ad portal.